TOKo Santa Fe is an Asian-leaning Modernist-style boutique, with a strong Euro flavor. We feature studio design from around the world, with a consciousness that the clothing must do a few things:
Our space is perfectly located:
If we have a “Look”, it is a continuum:
From the cool, subtle, Japanese minimalist aesthetic
To the whimsical (fun stitching or surface embellishments or asymmetrical cuts)
To the opulent—lots of rich colors, lots of layering of unmatched but coordinating patterns and shapes
Brands we feature: YaccoMaricard (Japan), Terry Macey (England), Sarah Pacini (Italy), Setsuko Torii (Japan), Snapdragon (US), Traces of Me by Teresa Martins (Portugal), with jewelry by Lora Nikolova (Italy), Neo from Italy, Alex + Svet from Paris, scarves by Margo Selby, Ulrike Isensee and Nuno
But we aren’t only clothing and scarves and accessories. We are also a bit about Lifestyle—from inexpensive production tabletop ceramics to books to cast glass houses by an artist from Japan to handmade ceramics, artisan-made from Japan. We are open to and interested in new designers, that are in our aesthetic, and are not duplicative of what we already have.
But having great designers and a great location is only half our promise. Having a great team that welcomes our clients and know style, along with supporting area non-profits, so that we can actively give back in our community is critical to our success.
Toko is Jill’s Aussie Shepherd-Blue Heeler mix dog, named after a dear friend, Toyoko, from Japan. Toko the Dog, ordained “CEO” of TOKo Santa Fe, comes complete with a big attitude, self-assurance, is a bit demanding and out-spoken, and wears an excellent outer coat. This seems like a good formula for a contemporary women’s clothing boutique, big on attitude, and design-loving. She is wiley in spirit, like the rest of us.
creative director and entrepreneur, textilian, collector, and owner of TOKo Santa Fe, has been in the textile business since 1992, with stints before that inproduct development, strategic planning and advertising.
lead sales person and knitter in her spare time, is the consummate client-focused team member. She is enthusiastic about design, is a master at bringing the client together with the right possibilities in the shop. She knows her way around style.
relatively new to Santa Fe, and to small studio designers is nevertheless a fashion maven, and loves a touch of bling, encouraging her clients to take one small step out of their comfort zone to find a new set of duds for every day or events. She meets you where you are, then leads you to a new place.
3 years in Santa Fe, is both a chef and an artist. We are still learning her many talents, but she can open up a conversation with folks who walk in the door, and become their partner in exploring what's available in the shop. Her experience, along with Edelle's and Robin's, in delivering superior customer service contributes mightily what sets us apart.
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