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101 West Marcy Street, Ste #2
BLSSD is a high-end Dubai fashion label that started out as a cancer support group by founder Lama Riachi, along with her partner, her sister, Lys. Lama is a cancer survivor, and they use the phrase, “Pret a Gratitude” as an underpinning of their brand’s identity and guiding star. Additionally, Lama and Lys are committed to sustainability and ethical sourcing in a fast-fashion world.
“We favour free-size designs that limit production of endless sizes and we always limit our production runs to smaller quantities that not only help us control excess inventory, but also push our limited-edition philosophy”.
“The environmental damage caused [by fast fashion] is now becoming a crisis without tangible solutions in sight. We are not fans of this approach to fashion and believe there is a better way, a way that celebrates individuality, has a purpose and makes fashion play a more meaningful role than just being aesthetic.”
Their look is minimalist, comfortable, street-ready, and designed to transition seamlessly between work and play.
• Black & Silver Sequin deep V-Neck sweater, lined, adorned with rib wrist and hem treatment
• 31″ long x 48″ around at bust, narrows at hip
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