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Projects Watch Sometimes Blue


This US-based company collaborates with designers and fabricates their timepieces in China, “for creators, by creators”. This lifestyle watch is solid and lofty in every way, unisex in nature, a way of enjoying art everyday.

Designer of the “Sometimes Blue” watch is the Denis Guidone design and architecture studio based in Milan and Tokyo. “Fascinated by the contrasts between the East and the West, Guidone merges the aesthetics of these two extremes with unconventional and strict precision into an elegant, eye-catching appearance.”

This watch features a minimalist black on black coloration highlighted only by blue seconds, minutes and hour hands. This is a watch for those who think that knowing PRECISELY what time it is is a fool’s errand.

• 40mm, bright blue leather band

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